Privacy Policy

Effective date: August 16, 2026

SafeStroke Swim Academy ("SafeStroke", "we", "us") operates swim lessons at 199 Scoles Avenue, Clifton, NJ 07012 and the website safestrokeswim.com. This policy explains what information we collect when you book lessons or contact us, how we use it, and the choices you have.

Information we collect

• Contact details: your name, email address, and phone number, collected when you book a lesson, buy a lesson pack, create an account, or send us a message.
• Swimmer details: your swimmer's first name, age, and skill level, provided by you so we can plan the right lesson.
• Payment information: payments are processed by Stripe. We never see or store your full card number.
• Site usage: like most websites, we use analytics and advertising cookies to understand how visitors find us and use the site.

How we use your information

• Scheduling, teaching, and managing your swim lessons.
• Sending booking confirmations, lesson reminders, schedule changes, and receipts by email and, with your consent, by text message.
• Answering your questions and providing customer support.
• Sending occasional emails about your lesson progress or offers for returning families. Every one of these includes an unsubscribe link.
• Measuring which of our ads and pages lead to bookings.

Text messaging (SMS) terms

SafeStroke Swim Academy sends text messages only to people who have asked for them. There are two separate opt-ins, collected as two clearly labeled, optional checkboxes next to the phone number field on our booking form. Neither is ever a condition of booking a lesson: leave both unticked and you will hear from us by email only.

• Lesson texts. Booking confirmations, lesson reminders, schedule changes such as a coach becoming unavailable or a same-day pool closure, and replies to questions you text us.
• Offers and reminders. A separate opt-in for occasional offers and reminders when your swimmer's lessons are running low. Agreeing to lesson texts does not sign you up for these, and you can take one without the other.

We do not send texts to families who have not opted in, and we do not use texting for cold marketing. Staff who work for us can separately choose to receive texts about their own shifts.

• Message frequency varies with your lesson schedule.
• Message and data rates may apply, depending on your carrier.
• Reply STOP at any time to stop receiving texts. You'll get one final message confirming you're opted out. STOP stops both kinds of text, and we record it on our side as well as with the carrier, so it applies no matter which number you hear from us on. Reply START if you later want them back.
• Signed-in families can also turn either kind on or off from My account without texting anything.
• Reply HELP for help, or reach us at contact@safestrokeswim.com or 973-820-1153.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with anyone, with the sole exception of our SMS delivery provider (Twilio), which transmits messages on our behalf and is not permitted to use your number for anything else.

How we share information

We do not sell your personal information, and we do not share it with third parties for their own marketing. We share it only with service providers who help us run SafeStroke, and only for that purpose:

• Stripe, to process payments.
• Resend, to deliver our emails.
• Twilio, to deliver our text messages.
• Google and Meta advertising tools, which receive page-visit and booking events so we can measure our ads. These tools do not receive your phone number.

Children

Parents and guardians book our lessons. We collect swimmer details from the parent, not the child, and we do not knowingly collect personal information directly from children under 13 online.

Data retention and security

We keep booking and account records for as long as we need them to run the business and meet legal obligations. Access to customer data is limited to SafeStroke staff who need it to do their jobs.

Your choices

• Reply STOP to any text to opt out of SMS.
• Use the unsubscribe link in any non-receipt email, or visit the unsubscribe page, to opt out of lesson follow-up emails.
• Email us at contact@safestrokeswim.com to ask what information we hold about you, or to have it corrected or deleted.

Contact us

SafeStroke Swim Academy
199 Scoles Avenue, Clifton, NJ 07012
contact@safestrokeswim.com
973-820-1153

If we make material changes to this policy, we'll update this page and the effective date above.